(02) Logo · Identity · Artwork · Stationery
Brands people actually remember
A logo is not a brand. A brand is what people say about you when you've left the room. We build the whole thing — the mark, the colours, the type, the tone — so it holds together whether it's on a business card or a forty-foot fascia.
Detail
We start with questions, not Illustrator
Before anything gets drawn we want to know who you're selling to, who you're up against and what you'd like people to feel. Skip that bit and you get a nice-looking logo that does nothing. Twenty-one years in, we've learned the difference.
Designed to work everywhere
Because we also print, fabricate and fit, we design knowing exactly how a mark behaves when it's cut from acrylic, foiled onto a business card, wrapped round a van or squeezed into a favicon. That saves you the expensive conversation where the sign maker says “you can't do that”.
Guidelines you'll actually open
You get a proper brand toolkit — files in every format you'll ever need, colour breakdowns for screen and print, type rules and a short, readable guide. Not a ninety-page PDF nobody's ever opened twice.
What you get
- Logo design and full brand identity
- Brand guidelines and asset libraries
- Stationery, business cards and templates
- Packaging and label design
- Advertising, social and campaign artwork
- Rebrands and identity refreshes
Brand work we’ve done
Questions
The things everyone asks
before they ring.
What's the difference between a logo and a brand identity?
A logo is one drawing. An identity is the whole system — logo variants, colour palette, typefaces, layout rules, photography style and tone of voice — so everything you produce looks like it came from the same place.
How many logo concepts do we see?
Usually three considered routes rather than thirty throwaways. Each one is a proper argument for a direction, shown in context on the things you'll actually use it on. Then we refine the one you pick.
Do we own the artwork?
Yes. On final payment the files and the rights are yours outright, supplied as vectors you can hand to any printer or supplier in the country.
Can you refresh our existing brand rather than start again?
Often that's the smarter move — there's value in what people already recognise. Castroni Coffee is a good example: we kept the equity and sharpened everything round it.
Related projects
Seen in the wild.
Castroni Coffee
Brand · Print · Signage — 2026
A brand refresh, a full packaging range and a van you can spot from the ring road.
Holdson Limited
Brand · Web · Print — 2025
Turning highly technical engineering into a brand that reads as confidently as the work is precise.
Zero Slip UK
Brand · Web · Print — 2025
A product brand built from scratch — identity, packaging and an e-commerce site that sells it.
Modena Rosso
Brand · Web — 2025
An identity and website with enough restraint to be trusted with a very expensive car.
Where we work
Based in Kirkburton, just outside Huddersfield. Most of our work is across West Yorkshire — Huddersfield, Holmfirth, Halifax, Wakefield, Leeds, Barnsley and the villages in between — but we deliver print and build websites for clients anywhere in the UK.
Next step
Right then. What are we making?
Tell us what you’re after and we’ll tell you straight whether we’re the right fit. First conversation’s free and there’s no hard sell — we’re not built that way.